→ Branding & Publication designer

Crème De La Crème


Malaysia
Art Direction, Branding
2019
Crème De La Crème (CDLC) is an independent artisan ice-cream cafe founded in Kuala Lumpur. The cafe serves fresh treats that are natural, containing no artificial flavouring & colourings. 

The logotype design – ascent of the lettering è – joins together and create an ice-cream cone which becames a symbol of the brand identity. These were accompanied with a family of icons produced specially for CDLC, which were cleverly adapted onto in-store space and furniture elements.

The logotype pairs harmoniously with the desserts to bring emphasise to the vibrant and colorful delicacies found in the cafe. 


ADDRESS

35G, Ground Floor, Jalan SS21/60
Damansara Utama 47400
Petaling Jaya, Malaysia



Mark