→ Branding & Publication designer

Crème De La Crème

Art Direction, Branding
Crème De La Crème (CDLC) is an independent artisan ice-cream cafe founded in Kuala Lumpur. The cafe serves fresh treats that are natural, containing no artificial flavouring & colourings. 

The logotype design – ascent of the lettering è – joins together and create an ice-cream cone which becames a symbol of the brand identity. These were accompanied with a family of icons produced specially for CDLC, which were cleverly adapted onto in-store space and furniture elements.

The logotype pairs harmoniously with the desserts to bring emphasise to the vibrant and colorful delicacies found in the cafe. 


35G, Ground Floor, Jalan SS21/60
Damansara Utama 47400
Petaling Jaya, Malaysia