→ Branding & Publication designer

To Be Human


Self–Initiated
Campaign
2018

To Be Human is an interactive campaign that uncovers the equality within humans. A delicate moment, in it’s purest form, like the memories we share are precious and essential to each individual. Memories make us happy – make us recognised and feel visible to our social circle. This is what makes us Human.

Through this campaign, we receive both online submissions and offline entries. Along with the showcase of memories, we encourage participants to exchange and accomplish one happy memory. The postcard serves as a time-capsule which is mail back to the writer at a later date– to remind them that happiness is just around the corner.



Mark